What’s your company’s strategy for social media?
As it continues to evolve, social media continues to affect business in transformative ways.
Changing customer expectations and industry regulations can make social media challenging for businesses. Add to this the fact that employees now regularly use social networks for both personal and work-related uses, and the challenges can quickly become more complicated. This is especially true for highly-regulated businesses and professionals.
The reality is that social media has become a complicated beast. Gaps in social media strategy, technology and processes can have a serious impact on your business. Risks can range from highly-public and rapid damage to your brand’s reputation, employee lawsuits, cyber attacks and fines to missed opportunities and lagging behind your competitors. Implementing social media poorly (what we call the “we’ll just hire my 17-year-old cousin” approach) can be costly, especially for regulated businesses.
Ignoring social media simply isn’t an option any longer – your customers and employees are already using it, whether you are or not.
Pryme is a social media agency offering a full suite of social media management services for businesses and organizations that are highly regulated.
We advise regulated companies on how to maximize opportunities in social media while managing risk and compliance.
Our clients include financial services, healthcare, government agencies, law firms and other highly regulated companies and professionals.
We begin by understanding your business goals and how social media specifically impacts your business and industry. We look at your competitors, customers and employees and how they’re engaging in social media. Then comes strategy and planning. Our services include:
- Audits and Assessments
- Research, Trends and Competitive Analyses
- Social Listening Services
- Strategy, Roadmaps and Playbooks
- Best Practices
We provide a full suite of social media marketing services. We also ensure those services align with other marketing efforts and your business goals. Services include:
- Campaign Management
- Content Marketing
- Paid Social Advertising Management including Facebook Ads, Twitter Ads, LinkedIn Marketing Solutions and others
- Social SEO
- Influencer Management
- Employee Advocacy Program
- Ratings and Reviews Management
We are a full-service social media agency that focuses on regulated businesses because they have higher risks in social media. Regulated companies and organizations are particularly exposed to greater reputation and financial risks in social media, because they are subjected to higher industry, state and federal regulations.
Other risks include strategic and workplace risks. Employees, customers, partners, vendors, affiliates and other third parties are all using social media in one way or another – either for personal or work-related reasons. If not carefully planned and managed, those types of social media activities may expose a regulated company to difficult, time-consuming and costly situations and risks.
We help ensure you have governance and policies in place that mitigates those risks. Effective governance provides your company and employees with the foundation you need to protect your organization while still moving forward.
Our policies, governance and risk management services include:
- Reputation Management
- Workplace Policies and Employee Guidelines
- Crisis Communications Planning
- Business Continuity planning
- Cyber-security Best Practices for social media
- Employee training (Basic, Advanced and Mastery), plus C-level and executive programs
We help regulated companies to maximize their opportunities while mitigating the risks of engaging in social media.
Contact us now to talk about challenges and opportunities in social media and how we can help.