If your employees are using social media for either personal or professional use, a workplace social media policy is a crucial element in your compliance and risk management toolkit. Regulated companies and professional firms generally have higher business risks than other types of businesses.
If your company is working with the bare minimum when it comes to cyber security, prepare for this neglect to come at a significant price. A 2017 study by Accenture and the Ponemon Institute tracked the cost of cybercrime to companies in seven countries across fifteen different sectors.
In the past, healthcare companies and organizations were the sole authority and educators on healthcare related information. Today, while institutions and providers are still seen as topic experts, the rise of social media has meant that individuals turn to their own personal networks as a trusted, credible source of information almost as often as they do a healthcare provider. An Employee Advocate program is a powerful marketing tool that leverages the power of social media combined with the passion of your best assets: your employees.