Social Media Content 101
Creating content for social media is similar to going to a party. [...]
Creating content for social media is similar to going to a party. [...]
How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.