April 2018 | Digital and Social Media Risk Management

Social Media Content 101
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Social Media Content 101

Blogs, Content, General, Social Media, Strategy

Social Media Content 101

Creating content for social media is similar to going to a party. [...]

Roxana Moolla2018-05-08T15:25:34-07:00April 26th, 2018|Categories: Blogs, Content, General, Social Media, Strategy|Tags: Content, measure, planning, Social Media, social media content strategy|

Are You Using the “Right” Social Media Marketing?
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Are You Using the “Right” Social Media Marketing?

Blogs, Online Marketing, Social Media, Social Media in the Workplace, Strategy

Are You Using the “Right” Social Media Marketing?

How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.