About Catherine Torres

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So far Catherine Torres has created 5 blog entries.

Are You Using the “Right” Social Media Marketing?

How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.

Five Ways to Spring Clean Your Social Media Presence in an Hour

  Can you believe it’s almost spring? It's the time of year when [...]

Facebook Do’s & Don’ts

There are basic principles to follow when using Facebook to market your business and build your brand. In addition to a focused social media strategy and well-developed social media policy, the following do's and don'ts will set you up for success on Facebook. Check out the infographic and share it with your team.

Cybersecurity – the Steep Cost of Cutting Corners

If your company is working with the bare minimum when it comes to cyber security, prepare for this neglect to come at a significant price.  A 2017 study by Accenture and the Ponemon Institute tracked the cost of cybercrime to companies in seven countries across fifteen different sectors.