How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.
Can you believe it’s almost spring? It's the time of year when [...]
There are basic principles to follow when using Facebook to market your business and build your brand. In addition to a focused social media strategy and well-developed social media policy, the following do's and don'ts will set you up for success on Facebook. Check out the infographic and share it with your team.
If your company is working with the bare minimum when it comes to cyber security, prepare for this neglect to come at a significant price. A 2017 study by Accenture and the Ponemon Institute tracked the cost of cybercrime to companies in seven countries across fifteen different sectors.