Employers and Facebook Face More Class-Action Lawsuits
Summary Social media platforms are used for recruiting job candidates, placing housing ads and selling real estate – all of which are federally regulated activities. Lawsuits continue to increase against companies using Facebook to place ads which exclude potential candidates from [...]
LinkedIn Do’s & Don’ts
LinkedIn effectively serves as an active and ever-evolving resume for professionals, but it has also become a very useful tool for businesses. For recruiting, promoting and employee relations, use these following Do and Don’t tips to ensure your company’s success on [...]
Employee Social Media Policy for Law Firms
Employees represent your firm beyond the hours they work in the office. Therefore it is important to create guidelines for your employees on the appropriate use of Social Media as related to their work, both for their benefit and for the [...]
Instagram Do’s & Don’ts
Social media may seem like an entertainment medium for most of the world, but for your business it can be an invaluable tool to gain customers and increase revenue. One of the most popular social media platforms, Instagram, has become a [...]
Social Media Content 101
Creating content for social media is similar to going to a party. You’ve got to know what the party’s for, why you’re going, and what you want to do when you get there so you can decide how to show up [...]
Are You Using the “Right” Social Media Marketing?
How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.
Who to Follow on Twitter
There are important but easy tactics to follow when using Twitter to market your business and establish your brand. In addition to a focused social media strategy and well-developed social media policy, success on Twitter depends on how much time and consistency [...]
Five Ways to Spring Clean Your Social Media Presence in an Hour
Can you believe it’s almost spring? It's the time of year when we clear out cobwebs, purge our closets and deep clean our homes. Spring cleaning might be a bit of work, but the results are very much worth the effort. [...]
Facebook Do’s & Don’ts
There are basic principles to follow when using Facebook to market your business and build your brand. In addition to a focused social media strategy and well-developed social media policy, the following do's and don'ts will set you up for success on Facebook. Check out the infographic and share it with your team.