Employees represent your firm beyond the hours they work in the office. Therefore it is important to create guidelines for your employees on the appropriate use of Social Media as related to their work, both for their benefit and for the [...]
Social media may seem like an entertainment medium for most of the world, but for your business it can be an invaluable tool to gain customers and increase revenue. One of the most popular social media platforms, Instagram, has become a [...]
Creating content for social media is similar to going to a party. You’ve got to know what the party’s for, why you’re going, and what you want to do when you get there so you can decide how to show up [...]
How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.
There are important but easy tactics to follow when using Twitter to market your business and establish your brand. In addition to a focused social media strategy and well-developed social media policy, success on Twitter depends on how much time and consistency [...]
Can you believe it’s almost spring? It's the time of year when we clear out cobwebs, purge our closets and deep clean our homes. Spring cleaning might be a bit of work, but the results are very much worth the effort. [...]
There are basic principles to follow when using Facebook to market your business and build your brand. In addition to a focused social media strategy and well-developed social media policy, the following do's and don'ts will set you up for success on Facebook. Check out the infographic and share it with your team.
If your employees are using social media for either personal or professional use, a workplace social media policy is a crucial element in your compliance and risk management toolkit. Regulated companies and professional firms generally have higher business risks than other types of businesses.
If your company is working with the bare minimum when it comes to cyber security, prepare for this neglect to come at a significant price. A 2017 study by Accenture and the Ponemon Institute tracked the cost of cybercrime to companies in seven countries across fifteen different sectors.