Why Every Business Needs a Social Media Policy
If your employees are using social media for either personal or professional use, a workplace social media policy is a crucial element in your compliance and risk management toolkit. Regulated companies and professional firms generally have higher business risks than other types of businesses.
Cybersecurity – the Steep Cost of Cutting Corners
If your company is working with the bare minimum when it comes to cyber security, prepare for this neglect to come at a significant price. A 2017 study by Accenture and the Ponemon Institute tracked the cost of cybercrime to companies in seven countries across fifteen different sectors.
How to Build an Employee Advocate Program
In the past, healthcare companies and organizations were the sole authority and educators on healthcare related information. Today, while institutions and providers are still seen as topic experts, the rise of social media has meant that individuals turn to their own personal networks as a trusted, credible source of information almost as often as they do a healthcare provider. An Employee Advocate program is a powerful marketing tool that leverages the power of social media combined with the passion of your best assets: your employees.
The 5 Stages of Social Media Maturity
Love it or hate it, social media looks like it's here to stay for the long haul. Smart businesses utilize social media channels to advertise products and services, pivot themselves as industry leaders, and, most importantly, connect with their customers. No wonder many top companies are budgeting resources towards building better web presences. However, it's rare to become an overnight sensation with all your efforts on point right away.
7 Ways Employee Privacy Laws Impact Social Media in the Workplace
In social media, the rights of employees and their personal privacy can quickly become tangled with the business interests of an employer.
How an Influencer Program Benefits Your Healthcare Organization
Why should healthcare organizations implement an influencer program? Just a few years ago, healthcare organizations were the sole authority on healthcare information. Today, the rise of social media has meant that people often turn to their own personal online connections as a trusted source for health information.
Facebook Is Making Massive Changes to Its News Feed
Facebook recently announced a major change to their algorithm which significantly affects the content people will see in their News Feed. Facebook wants to focus on “the personal moments that lead us to connect more with each other”, and make sure that people feel like their time on the social network is "well spent".
The 7 Personalities of Social Media: Which Social Media Personality are you?
We’ve noticed that social media users develop a certain kind of personality online. Sometimes that personality reflects their personality in real life – and sometimes it doesn’t. Either way, we noticed that there are some common personality types that we kept seeing - so here they are. Which social media personality type are you?