Employers and Facebook Face More Class-Action Lawsuits
Summary Social media platforms are used for recruiting job candidates, placing housing [...]
LinkedIn Do’s & Don’ts
LinkedIn effectively serves as an active and ever-evolving resume for professionals, but [...]
Employee Social Media Policy for Law Firms
Employees represent your firm beyond the hours they work in the office. [...]
Instagram Do’s & Don’ts
Social media may seem like an entertainment medium for most of the [...]
Social Media Content 101
Creating content for social media is similar to going to a party. [...]
Are You Using the “Right” Social Media Marketing?
How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.
Who to Follow on Twitter
There are important but easy tactics to follow when using Twitter to [...]
Five Ways to Spring Clean Your Social Media Presence in an Hour
Can you believe it’s almost spring? It's the time of year when [...]
Facebook Do’s & Don’ts
There are basic principles to follow when using Facebook to market your business and build your brand. In addition to a focused social media strategy and well-developed social media policy, the following do's and don'ts will set you up for success on Facebook. Check out the infographic and share it with your team.
Top 4 Compelling Reasons for a Website – Even If You’re on Facebook
With all the information about Social Media out there, some small businesses fall into the trap of thinking that they don’t need a website any more, especially if they have a Facebook page. If you're a business, you not only need a website/blog, but you need to make sure it's an easily editable website. Here's why.