Instagram Do’s & Don’ts

Social media may seem like an entertainment medium for most of the [...]

How to Build an Employee Advocate Program

In the past, healthcare companies and organizations were the sole authority and educators on healthcare related information. Today, while institutions and providers are still seen as topic experts, the rise of social media has meant that individuals turn to their own personal networks as a trusted, credible source of information almost as often as they do a healthcare provider. An Employee Advocate program is a powerful marketing tool that leverages the power of social media combined with the passion of your best assets: your employees.