How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.
There are important but easy tactics to follow when using Twitter to [...]
There are basic principles to follow when using Facebook to market your business and build your brand. In addition to a focused social media strategy and well-developed social media policy, the following do's and don'ts will set you up for success on Facebook. Check out the infographic and share it with your team.
Love it or hate it, social media looks like it's here to stay for the long haul. Smart businesses utilize social media channels to advertise products and services, pivot themselves as industry leaders, and, most importantly, connect with their customers. No wonder many top companies are budgeting resources towards building better web presences. However, it's rare to become an overnight sensation with all your efforts on point right away.
With all the information about Social Media out there, some small businesses fall into the trap of thinking that they don’t need a website any more, especially if they have a Facebook page. If you're a business, you not only need a website/blog, but you need to make sure it's an easily editable website. Here's why.
Do you realize that when you complete a web form or submit information to a website, your information may not be secure or private? Do you know that your information may be viewed, passed, managed, sold and re-sold to any number of companies?
Why is a great customer experience so challenging for businesses to deliver? Shouldn’t delivering an incredible, remarkable, excellent experience to the customer be the most important objective before, during and after every transaction?
In its simplest form, blogging is simply a tool that provides you with the opportunity to get the attention of those who might interested in what you have to say.
