Summary Social media platforms are used for recruiting job candidates, placing housing [...]
How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.
Can you believe it’s almost spring? It's the time of year when [...]
If your employees are using social media for either personal or professional use, a workplace social media policy is a crucial element in your compliance and risk management toolkit. Regulated companies and professional firms generally have higher business risks than other types of businesses.
Love it or hate it, social media looks like it's here to stay for the long haul. Smart businesses utilize social media channels to advertise products and services, pivot themselves as industry leaders, and, most importantly, connect with their customers. No wonder many top companies are budgeting resources towards building better web presences. However, it's rare to become an overnight sensation with all your efforts on point right away.
In social media, the rights of employees and their personal privacy can quickly become tangled with the business interests of an employer.