Summary Social media platforms are used for recruiting job candidates, placing housing [...]
How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.
Can you believe it’s almost spring? It's the time of year when [...]
There are basic principles to follow when using Facebook to market your business and build your brand. In addition to a focused social media strategy and well-developed social media policy, the following do's and don'ts will set you up for success on Facebook. Check out the infographic and share it with your team.
Love it or hate it, social media looks like it's here to stay for the long haul. Smart businesses utilize social media channels to advertise products and services, pivot themselves as industry leaders, and, most importantly, connect with their customers. No wonder many top companies are budgeting resources towards building better web presences. However, it's rare to become an overnight sensation with all your efforts on point right away.
In social media, the rights of employees and their personal privacy can quickly become tangled with the business interests of an employer.
Facebook recently announced a major change to their algorithm which significantly affects the content people will see in their News Feed. Facebook wants to focus on “the personal moments that lead us to connect more with each other”, and make sure that people feel like their time on the social network is "well spent".