Instagram Do’s & Don’ts
Social media may seem like an entertainment medium for most of the [...]
Social Media Content 101
Creating content for social media is similar to going to a party. [...]
Are You Using the “Right” Social Media Marketing?
How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.
Who to Follow on Twitter
There are important but easy tactics to follow when using Twitter to [...]
Facebook Do’s & Don’ts
There are basic principles to follow when using Facebook to market your business and build your brand. In addition to a focused social media strategy and well-developed social media policy, the following do's and don'ts will set you up for success on Facebook. Check out the infographic and share it with your team.
The 5 Stages of Social Media Maturity
Love it or hate it, social media looks like it's here to stay for the long haul. Smart businesses utilize social media channels to advertise products and services, pivot themselves as industry leaders, and, most importantly, connect with their customers. No wonder many top companies are budgeting resources towards building better web presences. However, it's rare to become an overnight sensation with all your efforts on point right away.
FTC Puts Spotlight On Lead Generation
Do you realize that when you complete a web form or submit information to a website, your information may not be secure or private? Do you know that your information may be viewed, passed, managed, sold and re-sold to any number of companies?
Is Social Media Working for You? A 7-step Social Media Refresher Strategy
In the past few years, a lot of businesses have adopted social media as part of their overall marketing strategy. But for many of those businesses, results have been mixed.