Employees use digital and social media in a variety of ways. Individuals now have personal websites and blogs, Facebook profiles and Instagram accounts. The majority of U.S. employees have a LinkedIn profile. Some people have made a lucrative living from becoming influencers within their personal specialty from finance to fashion.
Yet most employees think that what they say on their personal social media profiles has nothing to do with their employment. However, there are numerous examples of employees who have expressed their personal opinions in social media and subsequently found themselves in trouble with their employer.
Company employees have both rights and responsibilities. In regulated companies, employees are generally held to a higher standard of behavior because of the laws and regulations that their employer must abide by.
As such, every employee should be trained on the appropriate use of digital and social media, both personally and professionally. The consequences of a lack of training can be costly, reputation-damaging and time-consuming.