LinkedIn effectively serves as an active and ever-evolving resume for professionals, but it has also become a very useful tool for businesses. For recruiting, promoting and employee relations, use these following Do and Don’t tips to ensure your company’s success on LinkedIn.
When setting up your profile
- Choose an interesting cover photo for your company page and profile page.
- Ensure your cover photo is optimized for mobile displays (we recommend 1536 x 768).
- Choose clean, strategic, and thoughtful images.
- Ensure that company details are up to date, most importantly the company website link.
- Spend time crafting Showcase Pages to spotlight a department or initiative that you’re proud of.
- Don’t leave your profile picture blank.
- Don’t miss the opportunity to describe your company in the About Us
- Don’t forget to use a Google preview of the first 156 characters of a company page’s text.
- Post daily, Monday through Friday.
- Experiment with posting times to identify when your audience is most engaged.
- Showcase employees and their work.
- Select industry-specific, relevant, articles and news to share with your readers.
- Include a call to action such as a link that redirects to your website.
- Don’t post overly promotional content.
- Don’t forget to include and image or video (with subtitles) with every post.
- Don’t be too verbose. Select 16-25 words or about 120 characters to get your message across.
- Promote your LinkedIn Company Page via your website, newsletter, blogs, e-mail campaigns, and other marketing channels.
- Respond promptly to comments from employees or other consumers to encourage further engagement and dialogue.
- Practice employee advocacy. Encourage your employees to share company news via their personal LinkedIn pages.
- Don’t spam or send extensive unsolicited messages. Contacting people you don’t know could result in your account being deactivated or blocked from being able to send connection requests.
- Don’t forget to personalize the message you send when initiating a connection request.
- Keep the Life tab updated with plenty of images and videos. This media gives a better sense of your company’s culture.
- Utilize the daily average budget when posting a job. The amount you will be charged depends on your actual daily budget and the number of job posting views from candidates.
- Use Quick Apply when possible. Anything that saves candidates’ time in the process reflects positively on the company.
- Don’t send too many connection requests. There is a lifetime limit of 5,000 invitations.
- Don’t miss the opportunity to post new opening for roles in the job section.
Follow these simple steps and you will be on your way to creating a dynamic LinkedIn social media page. Your professional look will entice new recruits and inspire your current employees. We also have more information on Facebook, Twitter, & Instagram and if you would like to learn more about how to promote and protect your brand, contact firstname.lastname@example.org today!