LinkedIn Do’s & Don’ts

2018-08-14T16:39:25+00:00August 14th, 2018|Categories: Blogs, General, Guides and Templates, Infographic, Risk Management|Tags: , , , , |
LinkedIn Phone & Computer

LinkedIn effectively serves as an active and ever-evolving resume for professionals, but it has also become a very useful tool for businesses. For recruiting, promoting and employee relations, use these following Do and Dont tips to ensure your company’s success on LinkedIn.

When setting up your profile

Do:

  • Choose an interesting cover photo for your company page and profile page.
  • Ensure your cover photo is optimized for mobile displays (we recommend 1536 x 768).
  • Choose clean, strategic, and thoughtful images.
  • Ensure that company details are up to date, most importantly the company website link.
  • Spend time crafting Showcase Pages to spotlight a department or initiative that you’re proud of.

Don’t:

  • Don’t leave your profile picture blank.
  • Don’t miss the opportunity to describe your company in the About Us
  • Don’t forget to use a Google preview of the first 156 characters of a company page’s text.

When posting

Do:

  • Post daily, Monday through Friday.
  • Experiment with posting times to identify when your audience is most engaged.
  • Showcase employees and their work.
  • Select industry-specific, relevant, articles and news to share with your readers.
  • Include a call to action such as a link that redirects to your website.

Don’t:

  • Don’t post overly promotional content.
  • Don’t forget to include and image or video (with subtitles) with every post.
  • Don’t be too verbose. Select 16-25 words or about 120 characters to get your message across.

When Engaging

Do:

  • Promote your LinkedIn Company Page via your website, newsletter, blogs, e-mail campaigns, and other marketing channels.
  • Respond promptly to comments from employees or other consumers to encourage further engagement and dialogue.
  • Practice employee advocacy. Encourage your employees to share company news via their personal LinkedIn pages.

Don’t:

  • Don’t spam or send extensive unsolicited messages. Contacting people you don’t know could result in your account being deactivated or blocked from being able to send connection requests.
  • Don’t forget to personalize the message you send when initiating a connection request.

When Recruiting

Do:

  • Keep the Life tab updated with plenty of images and videos. This media gives a better sense of your company’s culture.
  • Utilize the daily average budget when posting a job. The amount you will be charged depends on your actual daily budget and the number of job posting views from candidates.
  • Use Quick Apply when possible. Anything that saves candidates’ time in the process reflects positively on the company.

Don’t:

  • Don’t send too many connection requests. There is a lifetime limit of 5,000 invitations.
  • Don’t miss the opportunity to post new opening for roles in the job section.

Follow these simple steps and you will be on your way to creating a dynamic LinkedIn social media page. Your professional look will entice new recruits and inspire your current employees. We also have more information on Facebook, Twitter, & Instagram and if you would like to learn more about how to promote and protect your brand, contact info@allpryme.com today!

LinkedIn Do's & Don'ts Infographic