You’re the leader of a highly regulated firm. You’re committed to growing your business next year while managing the risk. But it’s getting harder.
Technological innovation is rapidly driving us to often unimaginable frontiers. People are increasingly online, mobile, and multi-tasking – and social media has become an integral part of everyday life.
Your employees and customers have embraced it. Competitors are taking advantage of it. Regulators are enacting rules to manage its impact. The days of assuming social media is just a “fad” are clearly over. But in this fast-paced world, your business can also suffer in an instant.
Your customers have become digitally savvy, easily distracted and quick to voice their opinions. The “good ol’ days” – when a company could carefully manage their reputation – are gone. Good-will and shareholder value accumulated over decades can crumble with a single tweet. A handful of fake LinkedIn profiles can potentially lead to untold financial losses to a company.
The reality is that social media is here to stay.
Do you know the right questions to ask to make sure your business is maximizing the power of social media and managing the risks?
There are 4 big questions you need to ask about social media right now to protect your company and help grow your business. Download our guide now to find out which questions to ask: