When using Facebook to market your business, there are a number of basic principles to follow. In addition to a social media strategy, following best practices can help improve your Facebook posts’ reach and engagement.
To help you succeed, we’ve come up with a helpful checklist: Facebook Do’s and Don’ts. The checklist is broken into 3 sections:
- Before You Post
- When You Post
- After You Post
This checklist makes it easier to follow Facebook posting best practices. Check out the useful infographic below and share it with your team to help them remember these best practices.
Before you post on Facebook, Do:
- Update your Facebook cover photo monthly to keep it fresh.
- Ensure your profile and cover photos are both clearly visible on mobile devices.
- Look for news, trends, and relevant hashtags to incorporate into the post’s content.
- Decide whether this post should be “pinned” to the top of the Facebook page.
- Consider using the Facebook Events feature. Posting a Facebook Event may help increase awareness for the post, if it’s relevant.
- Ensure the post’s content aligns with your overall content strategy.
Don’t use content, images, or video that don’t comply with your company’s social media policy.
When you post on Facebook, Do:
- Post 1-3 times daily. This helps keep your company visible on people’s news feeds, Posting frequently also helps engage a larger audience.
- Use at least one image in each post.
- Use a friendly tone of voice that connects with your audiences.
- Use a poll, survey, or quiz to engage your audience.
- Check the post’s grammar and spelling.
- Upload a relevant video within the post.
- Include a call-to-action.
- Sign posts when possible. Use a first and/or last initial e.g. -R or -RA.
- Keep posts brief! Less than 10 words if possible.
- Use 1-2 hashtags in each post.
- Ask a question to engage your audience.
- Include a URL or link for more information.
- @mention other people or Facebook Pages.
Don’t use acronyms or abbreviations unless necessary. They can alienate audience members.
Don’t share or ask for personally identifiable information.
Don’t post images or video of real people without their written consent.
After you post on Facebook, Do:
- Boost posts that get lots of shares and likes.
- Test scheduling and posting for optimal engagement times of the day and week.
- Monitor your page and posts for comments, questions, or reviews. Answer the questions and comments quickly!
- Take complaints offline.
- Measure post results. Track what kind of content your audience responds best towards.
Don’t engage in an argument online.
Don’t deal with complaints publicly.
Finally, we also recommend creating a marketing budget. This budget should includes funds that can be allocated to boosting or promoting posts. Following these essential do’s and don’ts on Facebook will help ensure that your marketing efforts are successful.
As always, don’t hesitate to reach out to us with questions, we’re here to help – email us any time at firstname.lastname@example.org.