Are You Using the “Right” Social Media Marketing?

How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.

Facebook Do’s & Don’ts

There are basic principles to follow when using Facebook to market your business and build your brand. In addition to a focused social media strategy and well-developed social media policy, the following do's and don'ts will set you up for success on Facebook. Check out the infographic and share it with your team.

How to Build an Employee Advocate Program

In the past, healthcare companies and organizations were the sole authority and educators on healthcare related information. Today, while institutions and providers are still seen as topic experts, the rise of social media has meant that individuals turn to their own personal networks as a trusted, credible source of information almost as often as they do a healthcare provider. An Employee Advocate program is a powerful marketing tool that leverages the power of social media combined with the passion of your best assets: your employees.