Employers and Facebook Face More Class-Action Lawsuits
Summary Social media platforms are used for recruiting job candidates, placing housing [...]
LinkedIn Do’s & Don’ts
LinkedIn effectively serves as an active and ever-evolving resume for professionals, but [...]
Instagram Do’s & Don’ts
Social media may seem like an entertainment medium for most of the [...]
Social Media Content 101
Creating content for social media is similar to going to a party. [...]
Are You Using the “Right” Social Media Marketing?
How do you know you’re using the right “media” for the right purpose? And how does it all work together? An easy way to figure out how social media “fits” your overall marketing plan is to use the “Paid-Owned-Earned” marketing framework. The Paid-Owned-Earned marketing framework is the foundation of every good marketing plan.
Five Ways to Spring Clean Your Social Media Presence in an Hour
Can you believe it’s almost spring? It's the time of year when [...]
Cybersecurity – the Steep Cost of Cutting Corners
If your company is working with the bare minimum when it comes to cyber security, prepare for this neglect to come at a significant price. A 2017 study by Accenture and the Ponemon Institute tracked the cost of cybercrime to companies in seven countries across fifteen different sectors.
The 5 Stages of Social Media Maturity
Love it or hate it, social media looks like it's here to stay for the long haul. Smart businesses utilize social media channels to advertise products and services, pivot themselves as industry leaders, and, most importantly, connect with their customers. No wonder many top companies are budgeting resources towards building better web presences. However, it's rare to become an overnight sensation with all your efforts on point right away.
7 Ways Employee Privacy Laws Impact Social Media in the Workplace
In social media, the rights of employees and their personal privacy can quickly become tangled with the business interests of an employer.
The 7 Personalities of Social Media: Which Social Media Personality are you?
We’ve noticed that social media users develop a certain kind of personality online. Sometimes that personality reflects their personality in real life – and sometimes it doesn’t. Either way, we noticed that there are some common personality types that we kept seeing - so here they are. Which social media personality type are you?