A Social Media Definition: Why Defining Social Media is Important to Regulated Industries

A strong social media definition helps to categorize various types of social media platforms, capabilities and features. A good social media definition is the foundation for a workplace social media policy and processes by clarifying distinctions between types of social networks, accounts and user behavior.

How to Deliver a Great Customer Experience aka It’s About the Customer, Stupid

Why is a great customer experience so challenging for businesses to deliver? Shouldn’t delivering an incredible, remarkable, excellent experience to the customer be the most important objective before, during and after every transaction?